Service
Location study
Service
Location study
Service
Location study
Looking to determine the viability of a particular location or identify the best options?
Choose the site for your next location or relocation with confidence using our geographic success rules to identify the best locations for branch establishments. Also, get an overview of the site's characteristics in terms of customer base, market, and competitors.
Looking to determine the viability of a particular location or identify the best options?
Choose the site for your next location or relocation with confidence using our geographic success rules to identify the best locations for branch establishments. Also, get an overview of the site's characteristics in terms of customer base, market, and competitors.
Looking to determine the viability of a particular location or identify the best options?
Choose the site for your next location or relocation with confidence using our geographic success rules to identify the best locations for branch establishments. Also, get an overview of the site's characteristics in terms of customer base, market, and competitors.
What this service can answer
What this service can answer
What this service can answer
Which location will allow me to best serve my target customers?
We divide several territories within the study area and use several variables to compare them with each other in order to identify those with the highest market coverage.
How many visits can I expect depending on the location I am considering, and how can I maximize this potential?
We determine the success factors in relation to the clientele and the surrounding market in order to estimate the performance of the branches.
How does my attraction potential compare to the competition in this area?
We compile a complete list of your competitors and map them to see how they can impact your performance.
Which location will allow me to best serve my target customers?
We divide several territories within the study area and use several variables to compare them with each other in order to identify those with the highest market coverage.
How many visits can I expect depending on the location I am considering, and how can I maximize this potential?
We determine the success factors in relation to the clientele and the surrounding market in order to estimate the performance of the branches.
How does my attraction potential compare to the competition in this area?
We compile a complete list of your competitors and map them to see how they can impact your performance.
Which location will allow me to best serve my target customers?
We divide several territories within the study area and use several variables to compare them with each other in order to identify those with the highest market coverage.
How many visits can I expect depending on the location I am considering, and how can I maximize this potential?
We determine the success factors in relation to the clientele and the surrounding market in order to estimate the performance of the branches.
How does my attraction potential compare to the competition in this area?
We compile a complete list of your competitors and map them to see how they can impact your performance.
What you will get
Decision support tool
Benefit from business intelligence on all the sites considered in order to choose the development opportunity that suits you thanks to our Microsoft Power Bi dashboard which will be your main decision support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs, or as a report that serves as a summary of our analyses and recommendations.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
See all your opportunities in one place with a summary table that lets you compare metrics across sites to help you choose the right one for you.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a rank to each location and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
What you will get
Decision support tool
Benefit from business intelligence on all the sites considered in order to choose the development opportunity that suits you thanks to our Microsoft Power Bi dashboard which will be your main decision support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs, or as a report that serves as a summary of our analyses and recommendations.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
See all your opportunities in one place with a summary table that lets you compare metrics across sites to help you choose the right one for you.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a rank to each location and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
What you will get
Decision support tool
Benefit from business intelligence on all the sites considered in order to choose the development opportunity that suits you thanks to our Microsoft Power Bi dashboard which will be your main decision support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs, or as a report that serves as a summary of our analyses and recommendations.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by neighborhood, based on the number of households residing there and their characteristics. We then aggregate this data across all provinces, regions, and cities targeted, allowing you to see where the real value lies.
List of opportunities
See all your opportunities in one place with a summary table that lets you compare metrics across sites to help you choose the right one for you.
We geographically allocate your corporate and market data to assess the current situation and predict the optimal situation. This allows us to assign a rank to each location and classify them according to your development priorities. Combined with your judgment and experience, this tool adds a quantifiable dimension to help you make important decisions.
Customer analysis
Learn more about your customers with our Stratus 95 segmentation product, which provides information on the socio-demographic characteristics of your customers based on their location.
To do this, each of your customers is geocoded with high precision around your points of sale, which also allows us to define your commercial areas based on distance or driving time.
Competitor positioning
Discover the synergy or asynergy that different businesses or locations have on the actual performance of your business.
We compile a complete list of your direct and indirect competitors, as well as your points of interest, and geocode them to observe the relationship each has with your sales. Relevant locations are selected based on their type, banner or keywords, and are documented to provide you with their full address, contact information, and many other distinctive characteristics, all manually validated.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies