Services
Indicia's innovative approach
Services
Indicia's innovative approach
Services
Indicia's innovative approach
Our market studies are the starting point for major business decisions: network optimization, geographic expansion and strategic targeting.
They provide the solid foundations on which to build a clear and structured vision.
Highly complementary to our other services, they enrich your thinking, fuel your analyses and strengthen the coherence of your geographic growth plan.
Our market studies are the starting point for major business decisions: network optimization, geographic expansion and strategic targeting.
They provide the solid foundations on which to build a clear and structured vision.
Highly complementary to our other services, they enrich your thinking, fuel your analyses and strengthen the coherence of your geographic growth plan.
Our market studies are the starting point for major business decisions: network optimization, geographic expansion and strategic targeting.
They provide a solid foundation on which to build a clear and structured vision. Highly complementary to our other services, they enrich your thinking, fuel your analyses, and reinforce the coherence of your geographic growth plan.
Nos services
Nos services
Strategic advice
Speak with an Indicia expert who will diagnose your current situation during working sessions and suggest the geographic analysis solutions that best meet your needs.
Market intelligence
Benefit from Indicia's signature approach to data visualization and modeling, which will give you a micro-scale view of your current and potential market shares, as well as your customers and prospects.
Territory optimization
Define your franchise, distribution or representative territories to maximize your coverage, profitability and agility in the field, by identifying the best development opportunities.
Strategic advice
Speak with an Indicia expert who will diagnose your current situation during working sessions and suggest the geographic analysis solutions that best meet your needs.
Market intelligence
Benefit from Indicia's signature approach to data visualization, which will give you a micro-scale view of your current and potential market shares, as well as your customers and prospects.
Territory optimization
Define your franchise, distribution or representative territories to maximize your coverage, profitability and agility in the field, by identifying the best development opportunities.
Location study
Obtain a detailed analysis of a potential site, whether to identify the best location for a new point of sale or a relocation, in order to reduce the resulting financial risks.
Predictive modeling
Support your business decisions with evidence-based data using our statistical models to allocate the market, estimate site performance or define realistic sales targets.
Strategic advice
Speak with an Indicia expert who will diagnose your current situation during working sessions and suggest the geographic analysis solutions that best meet your needs.
Market intelligence
Benefit from Indicia's signature approach to data visualization, which will give you a micro-scale view of your current and potential market shares, as well as your customers and prospects.
Location study
Obtain a detailed analysis of a potential site, whether to identify the best location for a new point of sale or a relocation, in order to reduce the resulting financial risks.
Predictive modeling
Support your business decisions with evidence-based data using our statistical models to allocate the market, estimate site performance or define realistic sales targets.
Territory optimization
Define your franchise, distribution or representative territories to maximize your coverage, profitability and agility in the field, by identifying the best development opportunities.
Location study
Obtain a detailed analysis of a potential site, whether to identify the best location for a new point of sale or a relocation, in order to reduce the resulting financial risks.
Predictive modeling
Support your business decisions with evidence-based data using our statistical models to allocate the market, estimate site performance or define realistic sales targets.
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even the data that feeds our interactive dashboards, it is possible to receive it in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use it yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even the data that feeds our interactive dashboards, it is possible to receive it in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use it yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Our deliverables
Dashboard
Most of our services are delivered to you in the form of a Microsoft Power BI dashboard, serving as a powerful decision support tool on which to base your most complex business decisions.
This deliverable containing interactive maps and tables can be filtered and analyzed as you see fit, giving you access to an abundance of data at your fingertips.
Raw data
For our custom data, or even the data that feeds our interactive dashboards, it is possible to receive it in the format of your choice (Excel, CSV, etc.) if you wish to analyze and use it yourself.
Reports and maps
If you would like to receive your deliverable in any other form, whether it be a map, a report, a territorial atlas or more, we can offer it to you in both digital and paper format.
Any questions?
What information do I need to have on hand to obtain a market research?
Any good market research begins with analyzing your customer base. It's therefore essential to have the most up-to-date and comprehensive customer database possible. Ideally, this database should contain your customer's address (zip code, city, etc.), as well as information about your sales and transactions, depending on the type of mandate.
However, certain types of analyses can be carried out even in the absence of this data, but limits the scope of work that can be done.
How much do your services cost?
This question is difficult to answer because we customize each of our projects based on the work to be done and the geographic region targeted. We therefore use a pricing scale that takes these variations into account, and price each mandate according to the level of the proposed solution.
That being said, a basic location or network optimization study will start at around $10,000 and can go up to $50,000 and more for a project on a national scale. For market intelligence mandates using a large amount of data, modeling, and highly customized validations, the cost can also range from $20,000 to $100,000. Custom data is also highly variable since the cost depends on the number of records, as well as the amount of information we associate with them.
It is also worth noting that we only work on a fixed price basis and not on an hourly rate; you therefore only pay for the expected results.
How long is my market research information valid for?
This will depend greatly on your industry. Some industries tend to evolve far quicker than others, depending on the number of businesses opening and closing each year, market value, new competitors, etc. Additionally, socioeconomic and political variance can be a factor in the movement of your sector.
We offer updates to this data at intervals of 6, 12 or 36 months, depending on your situation, to ensure that the results from our market studies remain as reliable and relevant as ever.
Any questions?
What information do I need to have on hand to obtain a market research?
Any good market research begins with analyzing your customer base. It's therefore essential to have the most up-to-date and comprehensive customer database possible. Ideally, this database should contain your customer's address (zip code, city, etc.), as well as information about your sales and transactions, depending on the type of mandate.
However, certain types of analyses can be carried out even in the absence of this data, but limits the scope of work that can be done.
How much do your services cost?
This question is difficult to answer because we customize each of our projects based on the work to be done and the geographic region targeted. We therefore use a pricing scale that takes these variations into account, and price each mandate according to the level of the proposed solution.
That being said, a basic location or network optimization study will start at around $10,000 and can go up to $50,000 and more for a project on a national scale. For market intelligence mandates using a large amount of data, modeling, and highly customized validations, the cost can also range from $20,000 to $100,000. Custom data is also highly variable since the cost depends on the number of records, as well as the amount of information we associate with them.
It is also worth noting that we only work on a fixed price basis and not on an hourly rate; you therefore only pay for the expected results.
How long is my market research information valid for?
This will depend greatly on your industry. Some industries tend to evolve far quicker than others, depending on the number of businesses opening and closing each year, market value, new competitors, etc. Additionally, socioeconomic and political variance can be a factor in the movement of your sector.
We offer updates to this data at intervals of 6, 12 or 36 months, depending on your situation, to ensure that the results from our market studies remain as reliable and relevant as ever.
Any questions?
What information do I need to have on hand to obtain a market research?
Any good market research begins with analyzing your customer base. It's therefore essential to have the most up-to-date and comprehensive customer database possible. Ideally, this database should contain your customer's address (zip code, city, etc.), as well as information about your sales and transactions, depending on the type of mandate.
However, certain types of analyses can be carried out even in the absence of this data, but limits the scope of work that can be done.
How much do your services cost?
This question is difficult to answer because we customize each of our projects based on the work to be done and the geographic region targeted. We therefore use a pricing scale that takes these variations into account, and price each mandate according to the level of the proposed solution.
That being said, a basic location or network optimization study will start at around $10,000 and can go up to $50,000 and more for a project on a national scale. For market intelligence mandates using a large amount of data, modeling, and highly customized validations, the cost can also range from $20,000 to $100,000. Custom data is also highly variable since the cost depends on the number of records, as well as the amount of information we associate with them.
It is also worth noting that we only work on a fixed price basis and not on an hourly rate; you therefore only pay for the expected results.
How long is my market research information valid for?
This will depend greatly on your industry. Some industries tend to evolve far quicker than others, depending on the number of businesses opening and closing each year, market value, new competitors, etc. Additionally, socioeconomic and political variance can be a factor in the movement of your sector.
We offer updates to this data at intervals of 6, 12 or 36 months, depending on your situation, to ensure that the results from our market studies remain as reliable and relevant as ever.
Tell us about your ambitions
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your ambitions
Contact an Indicia expert to discuss your geographic growth strategy.
Tell us about your ambitions
Contact an Indicia expert to discuss geographic growth strategies