Customer Analysis

Get an accurate account of who your customers are, where they are, and how many there are.

We analyze the performance of your best customers to build buyer profiles as well as their penetration in the different segments studied.

We cover :



• Socio-demographic characteristics
• B2B characteristics (# of employees, estimated revenue)
• Penetration rate by segment
• Personas
• Analysis of sales and long-term value
• RFM Models

Point of Sales Analysis

Visualize your entire network of current points of sale or distribution, their performance, as well as the actions to be taken to maximize them.

We analyze the origin of your customers as well as many physical site characteristics to determine where your points of sale should be located in order to better serve your current customers.

We cover :



• Performance factors
• Origin of customers
• Size of trade areas
• Cannibalization and commercial leakage
• Site features and sales impact
• Conformity analysis of the optimal network (moving, renovation, closing)
  

Targeting Potential Customers

Get a comprehensive list of leads from the segments that best correlate with your performance to streamline your development efforts.

We create a database of potential customers for you from homemade web extractions and reliable sources, according to your selection criteria, which will then be manually validated to ensure an incomparable quality of leads.

These lists apply to both businesses and consumers :

• B2B targeting (companies, contact details, additional information)
• B2C targeting (customer segments, zip codes, socio-demographic characteristics)
  

Competition Analysis and Traffic Generators

Follow closely the impact your competition is having on your business.

We assemble an exhaustive list of your direct and indirect competitors from banners or business segments similar to yours, which we obtain from homemade web extractions. We then analyze, based on correlations on your sales, which competitors affect you the most, and up to what distance.

These same analyses can also be done with traffic generators, which usually have a more positive impact on your sales specifically.

We cover :



• Summary of competitors
• List of competitors / traffic generators
• Impact of competitors / traffic generators
• Competitor vigil
  

Performance Analysis and Local Market Shares

Visualize your local market shares to quickly identify the geographic areas that deserve your attention.

We define your market and distribute it to each neighbourhood in the study area to deliver you your local market share with unparalleled accuracy. We determine the sectors where it would be relevant to focus your development efforts.

We cover :



• Market definition
• Geographical distribution of the market
• Local market shares
• Account shares and portfolio shares
• Actions to take
  

Definition of the Optimal Network

Design your optimal network of points of sale that will cover a maximum of market with a minimum of resources, as well as the steps to get there.

We define your optimal network at maturity thanks to our success rules that guarantee the performance of future branches, by identifying the precise territories where you should set up, and in what order to favor them.

We cover :

• Geographic success rules
• Definition of the optimal network
• Opportunity Ranking
• Predictive models of mature sales
  

Distribution Strategy

Optimize your distribution network to cover the maximum market, access the best resellers, and deliver in the shortest time.

We analyze your distribution network based on your current and potential customers and provide recommendations aimed at better serving them while reducing costs.

We cover :



• Identification of alternative distribution channels
• Relocation of distribution centers
• Management of delivery routes
• Market coverage analysis by driving time
  

Sales Force Optimization

Optimize your sales force by assigning your representatives sales territories with equal potential .

We ensure that each representative has fair access to opportunities, allowing for increased sales and reduced travel costs.. Balanced territories promote healthy competition within the team while reducing performance inequalities.

We cover :



• Territories with balanced potential
• Atlas of territories
• Targets by reprensentatives
• Optimization of travels
  

Geographic Business Strategy

Target the right customers for your marketing and advertising plan or validate the relevance of a new concept.

We study the characteristics of market segments, such as age, gender, and socio-economic status, to ensure that there are enough potential customers who might be interested in your product or service.

We cover :



• Location study
• Validation of a new concept and probability of success
• Customer acquisition and loyalty
• Monitoring of market developments
  

Acquisition of Real Estate Assets

Find the ideal building or space to host your project.

We target the best opportunities for your establishment based on the market and the available clientele in the area, while selecting a well-located property that is available at a reasonable cost.

We cover :



• List of available locations
• Site features
• Geographical analysis (clientele, market)