Geomarketing is at the crossraods between geography and marketing, aimed at collecting and analyzing spatial, economic and socio-demographic information, with the aim of guiding business decisions, by targeting specific geographic regions and clienteles.

Geography rules the business world. 

A geographic growth plan is the result of a multitude of geomarketing reflexions and analyses, which once assembled, will allow you to orient and maximize your geographic development, while targeting the customers who will have the greatest value for your business in the years to come.

The results of our market research will vary depending on the type of problematic at hand. However, in all cases, the goal is to give you the relevant geo-factual information to help you make informed, fact-based business decisions.

These are the main insights you will obtain in our deliverables :

• Definition and allocation of your market
• Information on your competition
• Geolocating of current and potential customers
• Segmentation of existing clients
• Definition of optimal sales territories
• Target sales by location
• And much more!

It is difficult to carry out such a plan on your own since it requires the appropriate data and software as well as skills in demography, statistics, economics, computer science and geomatics. It is therefore better to contact an expert to plan your geographical growth.

A good market research begins with analyzing your customers. It is therefore necessary to have the most up-to-date and complete file of your customers. This file would ideally contain their address, postal code, city, etc. Having information on your sales and customer transactions may also be necessary depending on the type of mandate.

However, certain types of analyses can still be done even without your customer list, but will be more limited in scope.

The duration of a mandate varies greatly, mainly depending on the complexity of the mandate itself and the amount of data and information to be processed and generated. We estimate around two to three months for a basic market study, and up to around six months for a very complex mandate.

Since we customize each of our projects, it is difficult to have a fixed price scale. However, we have a flexible price grid where the cost of a project can vary depending on its complexity, as well as the size of the region under study.

A baseline market research will start at around $10,000 and can go up to $100,000 or more in the case of a nationwide project that requires highly customized validations. It should also be noted that we only work on a contract basis and not on an hourly basis; So you only pay for the expected results.

Indicia delivers unique geomarketing market research, which gives you access to a multitude of tactical information regarding your performance in space. Knowing where your market is, your target customers and your competitors can give you a considerable competitive advantage, since it is easy to target and capitalize on the right opportunities.

Everything we deliver to you belongs to you. The data and reports we provide to you are part of this. Our market studies are also deployed on inexpensive and accessible software, mainly from the Microsoft Office suite. You are therefore 100% in control of your project information and can use it as you see fit.

Our strength lies in our methodology in 12 sequential and highly customizable steps . We do not sell standardized market research with simple searches of information on the internet, formatted in beautiful documents; We build and validate the information in our databases to ensure unparalleled quality.

Our team of researchers allows us to search and validate a large amount of information manually, and then perform market analyses based on information specific to your project.

In addition, no subscription to proprietary software is required to get your analysis results. All our deliverables are customized according to your needs and accessible via standard software from the Microsoft suite.

Our sociodemographic data comes only from reliable sources such as government sites or public organizations. Our lists of competitors, traffic generators and prospects are created by Indicia using extraction tools and the validation efforts of our researchers. Market data comes from a mix of government sources, extensive research and Indicia extrapolation from your sales data and our expertise.

This will depend on your industry. Some industries tend to change more quickly depending on the number of businesses opening and closing each year, market value, new competitors, etc.