About

About

Values that combine the past and the future

A history rooted in geography

Located in Terrebonne, Indicia was founded in 2006 by Daniel Lemire, whose reputation in the industry, built over the course of 30 years, is synonym of meticulousness, precision, analytic innovation and guaranteed results.


Mr. Lemire's interest towards geomarketing can be traced back to his childhood and his family's background in Montreal's taxi industry. His father helped him discover the metropolis at an early age, making him realize that the city was not a static, but rather and entity that keeps evolving over time, across a multitude of facets.


Years later, to gain further knowledge, Mr. Lemire has completed a baccalaureate in geography, as well as a masters in geostatistic.


After having realized many geomarketing mandates with another firm, Mr. Lemire decided to create is own business, Indicia, which to this day, continues to build its reputation with some of the best enterprises in Quebec and Canada alike, across numerous industries.

About

Values that combine the past and the future

A history rooted in geography

Based in Terrebonne, Indicia was founded in 2006 by Daniel Lemire, whose reputation in the industry, built over more than 30 years, is synonymous with attention to detail, precision, analytical innovation and guaranteed results.


Mr. Lemire's interest in geomarketing can be traced to his childhood and his family background in the taxi industry in Montreal. His father, who introduced him to the metropolis from a young age, allowed him to understand that the city was not static, but rather an entity that evolves over time, depending on a multitude of factors.


Years later, still to enrich his knowledge, Mr. Lemire completed a bachelor's degree in geography as well as a master's degree in geostatistics.


After having realized many geomarketing mandates with another firm, Mr. Lemire decided to create is own business, Indicia, which to this day, continues to build its reputation with some of the best enterprises in Quebec and Canada alike, across numerous industries.

Proudly from here

As a quebecer business, Indicia is proud to have a storefront in Terrebonne, occupying a 4,000 square foot space fully equipped to encourage collaboration between our different teams. We believe that it is with this friendly collaboration between executives, analysts and researchers that we are able to deliver out of the ordinary market reports.

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Proudly from here

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As a quebecer business, Indicia is proud to have a storefront in Terrebonne, occupying a 4,000 square foot space fully equipped to encourage collaboration between our different teams. We believe that it is with this friendly collaboration between executives, analysts and researchers that we are able to deliver out of the ordinary market reports.

Our teams

Management team
Daniel Lemire

President

Business Development

Josée Blais

Vice President

Management

Coordination team
Tania Larchet

Administrative Assistant

Jérémy Nault

Operations Manager

Daniela Barcelona

Sales and Marketing Coordinator

Analyst team
Gerald Santerre

Geomarketing Analyst

Databases

François-Pierre Blondin

Geomarketing Analyst

Mapping

Anderson De Souza

Geomarketing Analyst

Power BI

Arash Bahmanpour

Geomarketing Analyst

Modelization

Frédéric Isabel

Geomarketing Analyst

Special Projects

Research team
Cedric Perron

Researcher

Stephanie Caron

Researcher

Katherine Bélair-Lévesque

Researcher

Marie-Pier Benoit-Jobin

Researcher

Jessica Ponnelle

Researcher

Our values

Relevance

We want to deliver tangible results that allow for a rapid and major impact on your business. Each Indicia intervention aims to create value by integrating easily and over a long period of time into the current practices of sales, marketing or operations departments.

Method

Our greatest competitive advantage lies in our highly customizable analyses and geographic and spatial thinking methodology that leverages a combination of demographic data, statistics and spatial analyses and geographic insight into the distribution and marketing of products and services.

Creativity

We dare to be clever, bold and creative in deploying our solutions by “thinking outside the box”. Each mandate attempts to meet unique needs and this is reflected through our flexible and adaptive methodology.

Accountability

We ensure to be meticulous and transparent in the quality and form of our deliverables; which is of paramount importance when our results and deliverables are deployed at a large scale. We are committed to providing you with results that are entirely satisfactory.

Flexibility

We believe that today's world of work can benefit from a friendly and informal atmosphere that still respects the conventions of decorum associated with the corporate world we serve.

Relevance
Method
Creativity
Accountability
Flexibility

We want to deliver tangible results that allow for a rapid and major impact on your business. Each Indicia intervention aims to create value by integrating easily and over a long period of time into the current practices of sales, marketing or operations departments.

Our greatest competitive advantage lies in our highly customizable analyses and geographic and spatial thinking methodology that leverages a combination of demographic data, statistics and spatial analyses and geographic insight into the distribution and marketing of products and services.

We dare to be clever, bold and creative in the deployment of our solutions by “thinking outside the box”. Each mandate attempts to meet unique needs and this is reflected through our flexible and adaptive methodology.

We ensure to be meticulous and transparent in the quality and form of our deliverables; which is of paramount importance when our results and deliverables are deployed at a large scale. We are committed to providing you with results that are entirely satisfactory.

We believe that today's world of work can benefit from a friendly and informal atmosphere that still respects the conventions of decorum associated with the corporate world we serve.

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