
- Who uses my services the most?
- What is my fair market share?
- Is my target clientele well covered by my current network?
- In which industries do my clients work in? And how many similar leads can I join?
- What are the regions to focus on to expand my network?
Learn more about the geographic growth plan
Articles on the professional services industry

Context A global currency transport company must answer to a major call for tender and aims to stand out from its competitors by leveraging the use of geo-factual data. Challenge The call for tender is for the secure transportation of currency across a North American network of gas stations. The company aims to stand out to the tender issuer by offering a high-quality solution and demonstrating that it is best positioned to fulfill the requirements. Innovation Using its analytical capabilities, Indicia aimed to demonstrate that the company’s current vaults and collection routes were optimally located to cover the gas station network. First, Indicia compiled and geocoded a list of all the gas stations in North America that were part of the network. The company’s existing customers were also geocoded to map the daily collection routes of the trucks. Next, the vaults of both the company and its competitors were geolocated and overlaid onto the network and road maps to calculate a coverage index for each market. Finally, drive time calculations were made for both the company’s network and those of its competitors, allowing the tender issuer to objectively compare the available options. Results Driving time calculations revealed that the company was best positioned to serve the gas stations, thanks to the strategic location of its vaults. With the shortest drive times compared to its competitors, the company’s collection routes minimize the risk of losses, ultimately helping them win the call for tender.