Service
Market intelligence
Service
Market intelligence
Service
Market intelligence
Do you lack information to support your important geographic decisions?
Benefit from Indicia's signature approach to market intelligence and data visualization, which will give you a macro and micro-level view of your situation. With geo-localized data on your current and potential market shares, as well as your customers and prospects, it becomes clear which markets to prioritize and develop, giving you back control over your geographic growth plan.
Do you lack information to support your important geographic decisions?
Benefit from Indicia's signature approach to market intelligence and data visualization, which will give you a macro and micro-level view of your situation. With geo-localized data on your current and potential market shares, as well as your customers and prospects, it becomes clear which markets to prioritize and develop, giving you back control over your geographic growth plan.
Do you lack information to support your important decisions?
Our market studies are the starting point for major business decisions: network optimization, geographic expansion and strategic targeting.
They provide the solid foundations on which to build a clear and structured vision.
Highly complementary to our other services, they enrich your thinking, fuel your analyses and strengthen the coherence of your geographic growth plan.
What this service can answer
What this service can answer
What this service can answer
How to get ahead by increasing your market share and strategic active accounts?
We map your prospects and local market shares to identify the geographic areas that deserve your attention.
Where are the most profitable prospects hiding, and how can you identify them before your competitors?
We compile lists of prospects relevant to your sales universe and classify them according to their estimated potential, based on several variables.
Are you below, at, or above your ideal market share and what can you do to exceed it?
We help you visualize your current and potential performance, allowing you to identify growth opportunities, as well as the prospects to contact to achieve them.
How to get ahead by increasing your market share and strategic active accounts?
We map your prospects and local market shares to identify the geographic areas that deserve your attention.
Where are the most profitable prospects hiding, and how can you identify them before your competitors?
We compile lists of prospects relevant to your sales universe and classify them according to their estimated potential, based on several variables.
Are you below, at, or above your ideal market share and what can you do to exceed it?
We help you visualize your current and potential performance, allowing you to identify growth opportunities, as well as the prospects to contact to achieve them.
How to get ahead by increasing your market share and strategic active accounts?
We map your prospects and local market shares to identify the geographic areas that deserve your attention.
Where are the most profitable prospects hiding, and how can you identify them before your competitors?
We compile lists of prospects relevant to your sales universe and classify them according to their estimated potential, based on several variables.
Are you below, at, or above your ideal market share and what can you do to exceed it?
We help you visualize your current and potential performance, allowing you to identify growth opportunities, as well as the prospects to contact to achieve them.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by estimating the turnover of all listed points of sale, whether they are customers or prospects. We then aggregate this data for all targeted regions, cities, and neighborhoods, allowing you to see where the real value lies.
Performance and opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to calculate your market share and account share. Based on these metrics, we can assign a status to each territory and classify them according to your priorities. We can also define concrete performance targets across your territories to quickly identify high-performing areas or those requiring further development.
Prospect lists
Increase your market share by targeting the best prospects for the sale of your products or services.
We deliver comprehensive prospect lists based on your industry and market to identify those who could do business with you, based on their segment, banner or keywords.
All these leads come with an address and contact information and are validated, often manually, to ensure their quality and confirm their actual location. Many other characteristics can also be verified and documented to rank them according to their potential.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by estimating the turnover of all listed points of sale, whether they are customers or prospects. We then aggregate this data for all targeted regions, cities, and neighborhoods, allowing you to see where the real value lies.
Performance and opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to calculate your market share and account share. Based on these metrics, we can assign a status to each territory and classify them according to your priorities. We can also define concrete performance targets across your territories to quickly identify high-performing areas or those requiring further development.
Prospect lists
Increase your market share by targeting the best prospects for the sale of your products or services.
We deliver comprehensive prospect lists based on your industry and market to identify those who could do business with you, based on their segment, banner or keywords.
All these leads come with an address and contact information and are validated, often manually, to ensure their quality and confirm their actual location. Many other characteristics can also be verified and documented to rank them according to their potential.
What you will get
Decision support tool
Benefit from business intelligence across your entire network to identify development opportunities in a Microsoft Power BI dashboard that will be your main decision-making support tool.
Your data will be displayed in numerous maps and tables that can be filtered by any combination of geography and customer segment. All of this data is also available in Microsoft Excel format for all your additional internal analysis needs.
Market quantification and allocation
Get a multi-scale estimate of your target market and submarkets, filterable across all regions within the study area.
For this type of mandate, market allocation is done by estimating the turnover of all listed points of sale, whether they are customers or prospects. We then aggregate this data for all targeted regions, cities, and neighborhoods, allowing you to see where the real value lies.
Performance and opportunities
View all your opportunities in one place with a summary table that allows you to plan your expansion or improve the management of your current territories.
We geographically allocate your corporate and market data to calculate your market share and account share. Based on these metrics, we can assign a status to each territory and classify them according to your priorities. We can also define concrete performance targets across your territories to quickly identify high-performing areas or those requiring further development.
Prospect lists
Increase your market share by targeting the best prospects for the sale of your products or services.
We deliver comprehensive prospect lists based on your industry and market to identify those who could do business with you, based on their segment, banner or keywords.
All these leads come with an address and contact information and are validated, often manually, to ensure their quality and confirm their actual location. Many other characteristics can also be verified and documented to rank them according to their potential.
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies
Tell us about your project
Contact an Indicia expert to discuss geographic growth strategies