About
A story rooted in geography
About
A story rooted in geography
About
A story rooted in geography
Our mission
Providing private companies with the tools, data, and strategic advice needed to maximize their geographic growth. Through a rigorous approach to spatial and geomarketing analysis and predictive modeling, we help our clients target the right markets, prioritize the right locations, and reduce development risks.
Our vision
To be a company where people are proud of their work, motivated, committed to a common goal, and equipped to succeed. Externally, we aspire to become the leading geomarketing resource for businesses in North America, combining expertise, strategic rigor, and tailored support. We aim to build lasting business relationships based on clarity, performance, and a deep understanding of business expansion issues.
Our mission
Providing private companies with the tools, data, and strategic advice needed to maximize their geographic growth. Through a rigorous approach to spatial and geomarketing analysis and predictive modeling, we help our clients target the right markets, prioritize the right locations, and reduce development risks.
Our vision
To be a company where people are proud of their work, motivated, committed to a common goal, and equipped to succeed. Externally, we aspire to become the leading geomarketing resource for businesses in North America, combining expertise, strategic rigor, and tailored support. We aim to build lasting business relationships based on clarity, performance, and a deep understanding of business expansion issues.
Our mission
Providing private companies with the tools, data, and strategic advice needed to maximize their geographic growth. Through a rigorous approach to spatial and geomarketing analysis and predictive modeling, we help our clients target the right markets, prioritize the right locations, and reduce development risks.
Our vision
To be a company where people are proud of their work, motivated, committed to a common goal, and equipped to succeed. Externally, we aspire to become the leading geomarketing resource for businesses in North America, combining expertise, strategic rigor, and tailored support. We aim to build lasting business relationships based on clarity, performance, and a deep understanding of business expansion issues.
Proudly from here
As a Quebec company, Indicia is proud to have a storefront in Terrebonne, and to occupy a 4,000 square foot space fully equipped to encourage collaboration between our different teams.
We believe that it is with this friendly collaboration between executives, analysts and researchers that we are able to deliver exceptional market research.
Our story
Based in Terrebonne, Indicia was founded in 2005 by Daniel Lemire, whose reputation in the industry, built on more than 30 years, is synonymous with meticulousness, precision, analytical innovation and guaranteed results.
Mr. Lemire's interest in geomarketing stems from his childhood and family background in the taxi industry in Montreal. His father, who introduced him to the city at a young age, helped him understand that the city was not static, but an entity that evolved over time, depending on a multitude of factors.
Years later, still to enrich his knowledge, Mr. Lemire completed a bachelor's degree in geography and a master's degree in geostatistics and carried out several geomarketing mandates within a consulting firm. However, Mr. Lemire's goal was to found his own company, Indicia; which to this day continues to build a solid reputation with the largest Quebec and Canadian companies, across many industries.
In 2025, the arrival of her daughter, Joëlle Lemire, brought a wind of renewal to the company with leadership qualities that matched her ambitions and a BBA in business intelligence, she plunged into the heart of the geomarketing business in order to one day take over the family business and continue to develop the company for years to come.
Corporate values
Relevance
We aim to have a rapid and major impact on your business by creating value and integrating easily into your operations.
Method
We work according to a rigorous but highly customizable methodology of geographic analysis and reflection.
Creativity
We dare to be smart, bold and creative in deploying our solutions by “thinking outside the box”.
Accountability
We ensure that we are meticulous and transparent in the quality of our work in order to provide fully satisfactory results.
Flexibility
We believe that today's workplace can benefit from a friendly and informal atmosphere while respecting conventions of etiquette.
Our teams
Direction
Proudly from here
As a Quebec company, Indicia is proud to have a storefront in Terrebonne, and to occupy a 4,000 square foot space fully equipped to encourage collaboration between our different teams.
We believe that it is with this friendly collaboration between executives, analysts and researchers that we are able to deliver exceptional market research.
Our story
Based in Terrebonne, Indicia was founded in 2005 by Daniel Lemire, whose reputation in the industry, built on more than 30 years, is synonymous with meticulousness, precision, analytical innovation and guaranteed results.
Mr. Lemire's interest in geomarketing stems from his childhood and family background in the taxi industry in Montreal. His father, who introduced him to the city at a young age, helped him understand that the city was not static, but an entity that evolved over time, depending on a multitude of factors.
Years later, still to enrich his knowledge, Mr. Lemire completed a bachelor's degree in geography and a master's degree in geostatistics and carried out several geomarketing mandates within a consulting firm. However, Mr. Lemire's goal was to found his own company, Indicia; which to this day continues to build a solid reputation with the largest Quebec and Canadian companies, across many industries.
In 2025, the arrival of her daughter, Joëlle Lemire, brought a wind of renewal to the company with leadership qualities that matched her ambitions and a BBA in business intelligence, she plunged into the heart of the geomarketing business in order to one day take over the family business and continue to develop the company for years to come.
Corporate values
Relevance
We aim to have a rapid and major impact on your business by creating value and integrating easily into your operations.
Method
We work according to a rigorous but highly customizable methodology of geographic analysis and reflection.
Creativity
We dare to be smart, bold and creative in deploying our solutions by “thinking outside the box”.
Accountability
We ensure that we are meticulous and transparent in the quality of our work in order to provide fully satisfactory results.
Flexibility
We believe that today's workplace can benefit from a friendly and informal atmosphere while respecting conventions of etiquette.
Our teams
Direction
Proudly from here
As a Quebec company, Indicia is proud to have a storefront in Terrebonne, and to occupy a 4,000 square foot space fully equipped to encourage collaboration between our different teams.
We believe that it is with this friendly collaboration between executives, analysts and researchers that we are able to deliver exceptional market research.
Our story
Based in Terrebonne, Indicia was founded in 2005 by Daniel Lemire, whose reputation in the industry, built on more than 30 years, is synonymous with meticulousness, precision, analytical innovation and guaranteed results.
Mr. Lemire's interest in geomarketing stems from his childhood and family background in the taxi industry in Montreal. His father, who introduced him to the city at a young age, helped him understand that the city was not static, but an entity that evolved over time, depending on a multitude of factors.

Years later, still to enrich his knowledge, Mr. Lemire completed a bachelor's degree in geography and a master's degree in geostatistics and carried out several geomarketing mandates within a consulting firm. However, Mr. Lemire's goal was to found his own company, Indicia; which to this day continues to build a solid reputation with the largest Quebec and Canadian companies, across many industries.
In 2025, the arrival of her daughter, Joëlle Lemire, brought a wind of renewal to the company with leadership qualities that matched her ambitions and a BBA in business intelligence, she plunged into the heart of the geomarketing business in order to one day take over the family business and continue to develop the company for years to come.
Corporate values
Relevance
We aim to have a rapid and major impact on your business by creating value and integrating easily into your operations.
Method
We work according to a rigorous but highly customizable methodology of geographic analysis and reflection.
Creativity
We dare to be smart, bold and creative in deploying our solutions by “thinking outside the box”.
Accountability
We ensure that we are meticulous and transparent in the quality of our work in order to provide fully satisfactory results.
Flexibility
We believe that today's workplace can benefit from a friendly and informal atmosphere while respecting conventions of etiquette.
Our teams
Direction
Coordination
Coordination
Coordination
Geomarketing experts
Geomarketing experts
Geomarketing experts
What's happening at Indicia
Ready to join us?
Don't hesitate to send us your spontaneous application if you think you have what it takes.
What's happening at Indicia
Ready to join us?
Don't hesitate to send us your spontaneous application if you think you have what it takes.
What's happening at Indicia
Ready to join us?
Don't hesitate to send us your spontaneous application if you think you have what it takes.